Created by seasoned salon and beauty experts, the It’s a 10 Haircare brand is an industry-leading gold standard when it comes to products that truly enhance the health and loveliness of hair. Within each of the collections, It’s a 10 products address common hair care challenges with results that are noticeable from the very first use.

Ideal for salon settings, but equally effective for home hair care, each of the products are designed to deliver 10 benefits of beautiful hair.