A problem-solving range of hair care heroes, Color Wow is always at the cutting-edge of innovation – identifying ‘pain points’ and resolving them with simple yet inventive products aimed at those with colour-treated hair. From frizz to brassy blonde and roots to dryness, the award-winning range has scooped countless awards and cemented its 25-year reputation as one of the industry’s leaders for those who rely on the dye…